Brad Roderick
Brad Roderick, executive vice president at InkCycle in Lenexa, Kan., spent many childhood days on his grandparent's Midwestern farm where his passion to advocate for an eco-friendly environment first became a reality.
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About Grenk
Grenk is a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.
Like all remanufactured InkCycle products, grenk delivers brand name quality at a fraction of the cost. But grenk is revolutionary in that it's not just a recycled cartridge. It's a new process. A new way of thinking.
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InkCycle is an industry leader in toner and inkjet print cartridge technology. Since the company's creation, quality has been, and continues to be, the focus of every activity. We believe that consumers want two things from their aftermarket purchase: true cost savings and cartridges that print great the first time and every time. With these guiding beliefs, InkCycle continues to be the partner of choice for companies that are both desirous and capable of reselling premium quality aftermarket cartridges.
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Thursday, April 15, 2010
Posted By: Brad Roderick
E-waste is an important issue, not just in the US or North America, but globally. Its an important issue on a number of fronts. Most people are aware that virtually every major city in the US that their landfills have been closed—theyre at maximum capacity now. So where does excess landfill material go? It has to be shipped somewhere. So were creating a problem somewhere else. Thats general landfill space, but when we look at electronic or e-waste space, the problem is a lot greater. In less scrupulous environments, e-waste is typically sold and bought by the pound and goes offshore.
China has significant problems in a couple of different provinces and regions right now because their whole economy is based on e-waste. In Hong Kong, one of the most beautiful cities on the planet, there are days when you cant breathe outside. The air is that thick, it makes you choke, its brown, its black. What happens with this e-waste is that there are certain chemicals; there are certain components that are of value say gold in electronic circuitry that they need to extract out of that. They do that by burning off the rest of the material. So there are toxic fumes there are toxic chemicals that are created when they try and extract the little bit of value out of this e-waste that here is. What happens to the rest of that material? It ends up being burned; it ends up being stockpiled in areas.
The thing about electronic waste: its growing, not just as a problem but its growing in terms of total units. What do we buy anymore that doesnt have some electrical or electronic componentry to it. But the two big ones that sometimes people forget are computer monitors. Those have to be handled in an environmentally appropriate way. They cant just be thrown into the garbage.
The other is the growing area of the home theatre stuff. Bigger and bigger screens and its all shorter life. So there is a growing amount of electronic waste that is being created and we have to find environmentally responsible ways to be able to deconstruct that material, to be able to truly recycle it in ways that are not just preferable but environmentally safe.
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