Brad Roderick

Brad Roderick, executive vice president at InkCycle in Lenexa, Kan., spent many childhood days on his grandparent's Midwestern farm where his passion to advocate for an eco-friendly environment first became a reality.

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About Grenk

Grenk is a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.

Like all remanufactured InkCycle products, grenk delivers brand name quality at a fraction of the cost. But grenk is revolutionary in that it's not just a recycled cartridge. It's a new process. A new way of thinking.

Read More @ Grenk.com

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About InkCycle

InkCycle is an industry leader in toner and inkjet print cartridge technology. Since the company's creation, quality has been, and continues to be, the focus of every activity. We believe that consumers want two things from their aftermarket purchase: true cost savings and cartridges that print great the first time and every time. With these guiding beliefs, InkCycle continues to be the partner of choice for companies that are both desirous and capable of reselling premium quality aftermarket cartridges.

Read More @ InkCycle.com

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Friday, March 12, 2010

State of Green Business Report 2010

Posted By: Brad Roderick

I want to share the third annual State of Green Business Report for 2010 conducted by GreenBiz.com.

State of Green Business Report 2010

In this third annual edition of our State of Green Business report, we continue our efforts to measure the environmental impacts of the emerging green economy. This year’s effort was colored by the Great Recession and its myriad of impacts on individuals, companies and governments around the world. Would the economic downturn nip the green economy in the bud?

Of course, 2009 also was a time of political transition in the United States, the principal arena of our focus. How would regime change affect companies’ environmental policies, performance and progress? Would companies envision a new era of environmentally activist government? If so, would that compel them to become more proactive or to dig in their heels?

The answers aren’t simple, and therein lies the foundation for this report. As in previous years, it shows a mixed bag of encouraging and discouraging news and trends.

On balance, however, we were pleasantly surprised by what we found. First and foremost, green business activity did not go away amid the harsh economic environment. It survived — and even thrived. In some cases, such as with energy efficiency, the recession provided a stimulus, as the need to cut operating costs in order to maintain competitiveness became ever more valued by executives, their boards and their shareholders.

(read more)

This entry was posted on Friday, March 12th, 2010 at 12:12 pm and is filed under Because..., Grenk, InkCycle, Legislation, News, e-waste, recycling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.